CycleØ - Content Strategy and Social Media Management
About CycleØ
CycleØ Group is a London-based global biomethane platform that’s powering the global shift to clean and scalable energy for all. Methane gas is a superpollutant that has more than 80 times the warming power of carbon dioxide over the first 20 years after it reaches the atmosphere. CycleØ builds, owns, and operates plants that turn these harmful emissions into the renewable natural gas that’s helping to slow climate change today.
“All the pieces came together nicely and there was a lot of interest from the audience. We got some good leads from the conference, so it’s all positive. Thanks for your great work to help make it all happen!”
— Andrea de Ascó, Senior Marketing Manager
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Challenge
Biomethane is a relatively new sector that is rapidly growing in the EU and worldwide. The client needed someone who could understand the technical concepts and
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Solution
I quickly learned the client’s brand, key value propositions and essential industry information. This allowed me to deliver high-quality copy on a tight timeline which helped the Senior Marketing Manager meet her deadlines for the conference.
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Result
The client’s key conference and marketing materials were ready in time for the event. They were approved by the CEO with minimal changes and helped deliver quality leads for salespeople at the conference.
Key deliverables
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Ideated the ad concept, crafted and self-edited copy.
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Researched, wrote and self-edited a fact-based 500-word editorial about the potential for growth in Spain’s biomethane market. This was a ghost-written article published on behalf of the company’s CEO.
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The client needed a new website in advance of the conference. Working in collaboration with the Senior Marketing Manager and London-based Regency Creative, I crafted copy that helped define the strategy and layout for a lite version of the site, which was launched before the conference.
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The client needed a multi-page brochure for salespeople to share at the conference. I generated the copy and helped define the brochure layout done by Regency Creative.
I’m currently working with the CycleØ team to build out their full corporate website, create press releases about new projects and helping launch their first corporate video.
Let’s get your next project started!
Reach out today for your free consultation to learn how we can elevate your marketing and communications collateral.